Well, Amazon continues to stay competitive by releasing refurbished kindle deals with a $399 refurbished Kindle Dx. But will a refurbished Kindle Dx that is $90 cheaper make a difference? This is not an easy question, but after the refurbished Kindle 1 and 2 release, a Kindle Dx version or a Kindle Dx coupon code was definitely expected. 90 bucks may not be enough of a price incentive, but it is about 20% cheaper, which is significant given our current economic state. Amazon intenton with the refurbished Kindle Dx looks to be less of a price-cut and more of a counter move to Sony Readers. The $399 price point is a way to match the price of the soon to be released Sony Daily Edition.
If you look at the recent releases of refurbished Kindles, the prices match up very well with Sony’s new releases: Refurbished Kindle 1 for $149 and Refurbished Kindle 2 for $219 compete with Sony’s $199 Pocket Edition. Kindle 2.0 competes with Sony Touch Edition at $299. Refurbished Kindle Dx at $399 competes with the Sony Daily Edition at $399 which arrives in December this year. Sony tried to do a run-around the Kindle with price and Amazon responded with strength.
Let’s compare refurbished Kindle Dx vs Sony Reader Daily Edition. Refurbished Kindle DX’s advantages over the Sony Daily Edition:
- Bigger Screen – 9.7 in is larger than 7 in
- WhisperNet gives you Free Internet (US only)
- Read to Me feature
- Wider range of new books from the Kindle Store
Sony Daily Edition’s Advantages over the refurbished Kindle Dx are:
- Brand new definitely
- Touch Screen feature
- ePub support
- Library Finder and ability to read library ebooks for free
There are one million free books from Google that you can get for both refurbished Kindle Dx and Sony Reader.
Technorati Tags: Buy Kindle Dx, Kindle Dx vs Sony Reader, used Kindle Dx
As you probably know already, Amazon has released of a $399 used or refurbished Kindle DX. Amazon has now managed to match all 3 of Sony’s new offerings on price. While Kindle DX Vs Sony Daily Edition was something a lot of readers would not consider because they couldn’t afford the $489 price of the Kindle DX, the lower price means a lot people will now compare the used Kindle Dx with the Reader Daily Edition. Let us see why the used Kindle Dx is a compelling alternative to the daily edition.
Let’s say you’re looking for a larger screen eReader, and considering the Daily Edition because the Kindle DX was out of your budget. You see a used Kindle Dx and you think: a) It’s the same price. Well, it is refurbished. However, Amazon give you a 1 year warranty, same as on a new Kindle DX b) There’s Free Internet. The Sony Reader Daily Edition has wireless just to buy books. With the Used Kindle DX you get Free Internet for life! c) The screen is bigger – 9.7″ is perfect for newspapers and magazines. d) You have read about all the readability problems and glare due to the touch layer on the Sony Touch. You now think that the used Kindle Dx might be more value for money than the Daily Edition.
It is now clear that Amazon is taking the fight to Sony and a good follow-on would be to under-cut the Daily Edition when it comes out. Sony have a lot of ‘feel good’ benefits like ePub support, Openness, Free Google Books, Free Library ebooks and the library finder feature. And it has Touch. Amazon has however got some core value adds that Sony cannot match right now: Free Internet, Over 300K of new books compared to about 100K from Sony and the The Text to Speech feature. The losing factor initially was the price and with the used Kindle Dx, Amazon is beginning to fix it fast. If they drop it to $349, suddenly Sony sees most of the Daily Edition’s target market eaten up.
We are not sure what people may think of ‘refurbished’. Are people going to be comfortable buying the used Kindle DX? Given that Amazon has been telling readers they can test out Kindles for 30 days and return them, could it be that a lot of the Refurbished Kindles have hardly been used? Which brings us to economies of scale and wondering why Amazon is introducing the used Kindle DX instead of cutting prices. At what point are economies of scale going to kick in allowing Amazon to knock down the price of a new Kindle DX? One thing is for sure in this case: a $425 new Kindle DX and a $349 Used Kindle DX, Sony’s Daily Edition would find its target market torn into three portions. Let’s see how Sony will react.
Technorati Tags: Buy Kindle Dx, Refurbished Kindle DX and Sony Reader Daily Edition, used Kindle Dx
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